7 Famous Photographers That Revolutionized Photography

Who are the world's most famous photographers? 

Alfred Ansel once said, “You don’t take a photograph, you make it.” A photograph can be much more than just an image, it can tell a story deeper about whatever message the photographer wishes to convey. 

While most days, we focus on being New York Corporate Headshot Photographers, we also like to look at the very creative side to photography. There are different reasons why some images have been able to make an impact on the world. The images invoke emotion and tell an important story about a place in time.

We’ve created a list of some of the world’s most renowned photographers. There are so many inspiring messages that can be translated through their creative visual images, and many lessons to be perceived from their work.

Let’s take a look at 7 influential artists who have greatly impacted the photography world through their contemporary perception and prodigious artistic talent. 

Shells 1927, printed later © reserved

7. Edward Henry Weston (March 24, 1886- January 1, 1958) 

He was a famous American still life photographer of the 20th-century. Throughout his 40-year photography career, Weston photographed an ever-expanding collection of subjects. Amongst these were still lifes, portraits, nudes, and landscapes.

Weston began focusing his talent on portraits after working on nature photography (trees and rocks) in California during 1937. He was innovative in his approach and style, making a huge impact on modern photography. 

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John Lennon and Yoko Ono, The Dakota, New York, December 8, 1980

6. Annie Leibovitz (October 2, 1949 - Present)

She is a famous American portrait photographer as well, known for her style that set her apart. One of her most famous images was of John Lennon and Yoko, on the day of his assassination. On January 22, 1981, Rolling Stone published Leibovitz’s photograph leaving a huge impact on the world.

Her photography has been recognized in several media outlets, as well as in an exhibition in Washington’s National Gallery during 1991. She was a famous photographer because of her unique ability to capture images of people that told a more personal story about them.

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Serra Pelada Gold Mine, Brazil, 1986

5. Sebastião Salgado (February 8, 1944 - Present)

Far from the world of corporate headshot photography is Sebastiao Selgado. He is journalist, famous for his ability to depict tragedy through his photographs. Salgado traveled the world taking photos, visiting over 120 different countries. 

During the 1990’s, Salgado had a new project in Rwanda, Africa. His new photography project turned out to be very impactful, as there were horrible acts being committed in these countries that were unknown to much of the world outside that country. In Rwanda, there was genocide and devastation caused by the killing and pillaging of these innocent people. 

This dark period inspired Salgado and his wife Lelia to focus on rebuilding the forests in Brazil. Currently, nearly two decades later, the forest has two million planted trees and an increase in nearly extinct populations of native animals. Photographers can get inspired from their own work to do something greater, in this case making a difference on the planet too. 

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Albert Camus, 1947

4. Henri Cartier Bresson (August 22, 1908 – August 3, 2004)

He was a French photographer, famous for his candid photography. In 1932 he started to use the Leica camera, and it was history from there on out.  While he was no headshot photographer, he was very interested in capturing people living their lives and doing their work.

Renowned as one of the first photographers using mostly 35mm film, he founded a new genre within his field - street photography.

He published his first book, The Decisive Moment and in it, he states, “For me the camera is a sketch book, an instrument of intuition and spontaneity, the master of the instant which, in visual terms, questions and decides simultaneously. In order to give a “meaning” to the world, one has to feel involved in what one frame through the viewfinder.”

He had a different perspective about photography for which he received a large number of awards and prizes. 

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Baigneurs sur la Marne 1944

3. Robert Doisneau (1912-1994)

He was a French photographer and photojournalist, whose photos have become beloved and idolized by many aspiring photographers today. He captured images of a variety of subjects, mostly French people caught in a surreal moment of everyday acts.

He was a photographer for an advertising agency called Renault until 1939 and didn’t return to photojournalism until 1951. In between this time, he worked during the war with the resistance in France and for French Vogue for a few years. 

Doisneau has been a featured photographer around the world from the Bibliotheque National in Paris, to the Art Institute of Chicago and the George Eastman House (NY). He has become widely recognized and highly esteemed within the photography community. 

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The Robert Capa and Cornell Capa Archive, Gift of Cornell and Edith Capa, 2010

2. Robert Capa (Oct 22, 1913 - May 25, 1954)

Robert Capa was known as ‘The Greatest War Photographer in the World’. He was born in Budapest, Hungary in 1913 and was originally named Andre Friedmann by his Jewish parents. Capa attended the Deutsche Hochschule  für Politik in Berlin and studied political science. In 1933 he settled in Paris after he was threatened by Nazis and driven to flee the country. It was there that he met photographer and journalist Gerda Taro, and he was represented by Alliance Photo. Together they created the influential American photographer, Robert Capa. He began to sell his printed photography under that name. 

Capa met Earnest Hemingway, and befriended famous photographers Henri Cartier-Bresson, and David ‘Chim’ Seymour. From 1936 forward, Capa’s photography of the Spanish Civil War began to frequently appear. His international reputation as ‘The Greatest War Photographer in the World’ was earned by his photograph of a fatally wounded Loyalist soldier. This photograph became a powerful and influential symbol of war.

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Mount Williamson- Clearing Storm - Adam Ansel, 1944

1. Ansel Easton Adams (February 20, 1902 – April 22, 1984) 

He was an American photographer well known for his black-and-white landscape photographs. Ansel Easton Adams was a passionate environmentalist and enjoyed photographing Western America, most famous for those of Yosemite National Park. 

Adams generally shot with a large-format camera to optimize the sharpness of his photographs with their high resolution. The zone system was developed by Ansel and his colleague Fred Archer to determine the proper exposure and to adjust the contrast of the final printed image. This resulted in-depth and clarification which represented his photographs and influenced the work of those he taught the system to. Ansel Easton Adams’s photographs can be enjoyed by its viewers in a variety of formats, as they are reproduced in books, on posters, and calendars.

View our blog including content about Ansel’s Zone system here: 

These Photographers Are Unique, Yet They Have Each Contributed to Modern Photography

Photography is not a new concept in the 21st Century, the thing that changes are styles and technology. Sometimes a certain style becomes trendy as certain images become influential. The bottom line is, famous photographers have changed the future of imagery and made an impact larger than words can describe - so the pictures will do just fine.

Which Famous Photographers Did We Miss?

A whole bunch! It's impossible to pick just one photographer as the greatest in the world, there are hundreds of other incredible photographers not included in this list. Everyone has different opinions, we just wanted to share a few of the top photographers in history that made an impact on the world. 

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Citations:

Intro Quote: https://spark.adobe.com/page/g9tj6VHGPjdqT/

https://shotkit.com/famous-photographers/

https://www.all-about-photo.com/photographers/famous-photographers.php

https://expertphotography.com/create-stunning-black-and-white-landscape-photography/

Leibovitz:https://www.artsy.net/article/artsy-editorial-annie-leibovitz-perfectly-captured-yoko-johns-relationship

Salgado: http://www.artnet.com/artists/sebasti%C3%A3o-salgado/serra-pelada-gold-mine-brazil-1986-a-8_gisXP8lyRgdU6ukhmLgA2

Doiseneau: https://www.icp.org/browse/archive/objects/outside-rene-garraud

Bresson quote: https://www.henricartierbresson.org/en/hcb/

http://www.artnet.com/artists/henri-cartier-bresson/albert-camus-a-Yzncz3rwe4lalxOGCoaSNg2

Capa: https://www.all-about-photo.com/photographers/photographer/72/robert-capa

https://www.icp.org/browse/archive/objects/children-of-an-orphanage-sitting-in-circle-and-dancing-in-a-garden-in-2

Ansel: https://www.britannica.com/biography/Ansel-Adams-American-photographer

Ansel Zone system: http://blog.reallyrightstuff.com/the-zone-system-and-the-digital-photographer/

How to Best Use Corporate Headshots on Your Website

Why Should You Use Corporate Headshots on Your Website?

It’s no secret that corporate headshot photography elevates how you present your company in so many ways. Corporate headshots on your website are a great visual representation of your company for your clients.  We will look, more specifically, at why it’s important to have website headshots, why it is important to hire a New York Corporate Headshot photographer and how to choose a look. We’ll also look at the practical and technical elements, like the headshot size for your website, you should consider before you actually get to your shoot date.

So, why do you need professional headshots on your website? Easy – connection. Your clients want to know about your company and the people that make it run. If they see something in your team that is relatable or trustworthy in some way, they will be more inclined to take further steps in engaging with your company. Just like a logo represents your brand, a New York Corporate Headshot photographer can help you show clients who you are, and how you position yourself in the market.  It sends many visual cues.  

If you work with clients remotely, having business photographers come to cover your staff is even more imperative. Since your client might never actually meet your team, you can use professional headshots on your website as an opportunity to personalize the experience. They want to know that a person is behind the Google search and other digital connections that bring them to you. They like to know that there is a real team of people behind the brand.

Professional service businesses are a no-brainer for corporate headshot photography. Attorney headshots have been an industry staple forever. Why? Because they create a connection while conveying the professionalism and integrity that they want their clients to understand about them. While all industries strive for this, other industries, such as accounting, financial services, medical and real estate follow closely to that idea.

Other industries might hang their website headshot decisions on other values. For example, advertising, design and marketing firms might want to communicate a style. Universities and educational institutions might want to communicate scholarship, diversity and honesty.

The quality and style of your headshots convey a lot about your business and signals how you conduct business.  Forbes conveys this well in the article linked here. A New York Corporate headshot photographer can you create photos for your website that illustrate a more full and clear idea of who you are.

Make Sure Your Executive Headshots Match Your Brand

Your website headshots should closely follow your branding. Whether it is mood, color scheme or level of formality, make sure the images are visually consistent with other design elements on your website.

For those companies that have not thought through this branding idea, now is the time. We dive deep into rebranding in our last blog post, should you like more information on how to do this. To summarize, though, the first thing you need to do is decide how to evoke the type of business you are, visually.

We mentioned some of the types of businesses that would benefit from website headshots in the last section. There is plenty of room for creative decisions and the choices made will communicate who you are inside of your industry. 

What is your industry? What type of work do you do in your industry? Where are you located? What kind of clients do you see? The answers to these will help drive your decisions for the professional headshots on your website.

One of the key things to think about is what kind of business you have. What kinds of clients do you serve?  If you are in the legal profession, are you a large or mid-size firm? Do you focus on business-to-business or corporate clients where you need to evoke a buttoned down corporate feel? Or are you a lawyer that focuses on family law?

In the first example, you would have your staff dress professionally - a suit and tie, for example. You might shoot in an office or against a solid white or grey backdrop. For the latter, you could go a little more casual and approachable and choose a softer, more environmental look. A tidy sweater with a collared shirt evokes trust and confidence and the slightly dressed-down look creates a sense of comfort. 

Research your peers and your clients. What kinds of trends are you seeing in their headshot photography? Does any of it ring true for your company? How does their body language read in their images? Copying is a creative no-no, but there is nothing wrong with taking inspiration from others as a way of finding the right style for headshots on your own website. These examples will also help give you a way to start a more concrete conversation about creative direction with your photographer.

For those of you who have worked through these questions for your company, things will be easier! Your challenge is to make the headshots on your website match your existing brand identity. If you need ideas or inspiration, take a look at some examples in our headshot galleries.

If you have already done that and have a headshot plan in place, you are further ahead of the game. For example, at The Booth for Business, we always make notes on how our New York professional headshot photographer shot the client’s photos, including background color, lighting plan, studio setup, etc. This way, we can easily match the corporate headshots that were done on previous shoots. In our opinion, this is a must for any company that has more than 20 people and/or frequent new hires.

Sometimes companies build a website, but hiring their website photographer is an afterthought. They have individual photos, but they are clearly not done by a professional. You know those photos that double as their new hire security photos? Or the ones where they say, ‘stand up against the wall’, and they take a quick photo with their phone?

It is very jarring to the visitor to see a great piece of web design with bad photography. The discrepancy is obvious and it could make the viewer wonder if the company is cutting corners in any other ways.

Whether the photos are not professional or simply no longer align with your branding, book a few days where a New York corporate headshot photographer comes to your office. This way you can cover everyone, aligning your professional corporate headshots with the overall professionalism of your website.

What to Consider When Uploading a Headshot to your Website:

Size & Meta Data

Now that you have a plan for your business headshots as they relate to brand identity, you should start thinking about the nuts and bolts of creating and using images.

Think about where these photos will go on the website. Will there be a single page of photos where a rollover reveals title, name and small detail about the person? Will there be a full directory?  You click on a name and it brings you to an individual's page with a full bio, including experience, education and expertise? 

More technical questions to consider:

How large do you want your corporate headshots to appear on the website?  

Do you want the executive headshots to be landscape or portrait orientation?

A photographer will make choices on lighting, background, camera placement, how close/far he/she is from the subject based upon these decisions. 

Finally, there's the nitty gritty of where these photos are going and what kind of specifications you will need to accommodate those placements. When we photograph headshots, we always like to know ultimately what the headshot size for your website will be. Make sure you also share details like image size, file type (jpg, png, pdf) format and, sometimes, colorspace (RGB, CMYK).

Planning for your business headshots is integral to any business website. Working through these considerations we’ve laid out in the blog will lay the groundwork for a successful and mistake-free shoot. 

Still confused? Please give us a call or fill out the ‘contact us’ form, and we’ll be in touch!

Rebranding Your Team with Corporate Headshot Photography

Why Consider Headshots as Part of Your Rebranding Strategy?

One of the key times that clients come to our New York corporate headshot photographers is when they are considering a full corporate rebranding project.  They want to update their overall look, which can include their website, their logo and their overall corporate identity. The goal is to show clients, through updated design, language and business photography, who they are right now as a company.

How should you rebrand?

The first thing that people notice before they read a word of text, is the visuals - design and photography.  It takes 7 seconds for a viewer to form an impression of the business so visuals need to take the lead. Updated photography should be part of that thinking and make an integral part of your corporate rebranding project.  Further, as part of the project, a company may want to highlight their people, showing the world who they are now, with current photos of their people taken with an eye towards appropriately current stylistic trends.

A business should bring in a New York corporate headshot photographer for an update every 2-5 years, max.  Here are a few reasons it can look dated or obsolete:

1. Fashions change - current and modern or updated but classic is what you want.  If clothes look like they are out of the 90’s, people will get the impression that your business thinking is out of the 90’s. 

2. Hairlines change - as do hairstyles, skin tone, aging, etc.  If your lead salesperson is unrecognizable from his current headshot due to major shifts in, ahem, hairline, that is not good.  A good photographer will make people look their personal best at any age and, really, this is what your clients want to see. If you are using a 25 year old photo of you to represent your 40 year old self, clients will wonder what else you are hiding.

3. Staff change - Any business is likely to have staff changes.  People come and go over the years. Keep that roster current with updated business headshot photography.  Your staff will appreciate that you want them representing you on your website. 

A great way to help in rebranding your company is to call in a New York headshot photographer

Finally, there is the familiarity you create when posting business headshots of your team.  Clients like to know who they are working with. If you are in a business where you will meet the client, that first look is a way to make you feel familiar.  If you are in the kind of business where your clients rarely meet you, knowing what the person on the other end of the email or phone looks like builds comfort and an affiliation.  Putting a face to a name really assists with connecting you and your client, a valuable outcome of a rebranding strategy.

How a New York Corporate Headshot Photographer Can Help Develop the Theme in Your Brand?

As discussed, your clients first impression is made through visuals on your website and other social channels.  This being key, you should allow time and budget for making sure that your plans for headshot fits cohesively into your overall design, that the photos feel current and that they make the right impression.

 In our opinion, a corporate rebrand should not be a do-it-yourself endeavor.  Our recommendation, if the budget allows, is to work with a professional designer in some capacity.  They can help you with everything from logo design to font choice, to page planning, to content production.  If this exists in-house at your company, fantastic. If not, it is worth the investment in hiring help.

What you will spend on a designer, you will save in time.  You will plan and organize better and your rebrand will launch in a more timely way.

But we digress...  Get yourself a good designer whose work you like and who has done projects similar in scope to yours.  Search online for words like, “website design trends 2020”, “midsize law firms”, “corporate rebrand design” or “design firm awards”.  Look at websites you admire of companies that seem comparable in size and scope. See if they will give you a reference to their web designer.

There are a few ways to find the right person.  Visit design websites like UpWork and 99 Designs.  You can identify criteria that you want from your designer and get a list back to contact.  

Once you have the big picture concepts in place, it is time to start considering how you will use a New York business photographer to help complete your website.  More specifically, you will start to understand how your corporate headshot photography will fit into the bigger picture creatively and logistically.

Next, think about what kind of photography is appropriate for your company.  If you are a law firm you might want to update to a more modern corporate look - something that looks great, but feels very professional.  A makeup company might want a look that has more of a beauty element to it. A tech company might want something slightly edgy. Not all headshots are the same. Choosing the right look for your company will only compliment your rebranding efforts.

Check out these tips on how to prepare for your teams’ corporate headshots. 

More things to consider:  Do you want the photos to be black and white?  Color? Against a solid background? Inside a boardroom or office environment?  Where will you use the photos? Will they be on a roster? Do you want the photos in a landscape, square or vertical format?  These decisions will become obvious once your creative planning has begun.

There are quite a few details to consider.  When you are working on a corporate rebranding project, you will save on time and money and build a more cohesive product if you plan for these kinds of questions from the well before you shoot.

When is the Right Time to Book A Business Headshot Photographer During Your Corporate Rebrand?

We have people that contact us at all stages of their corporate rebranding project.  We are always happy to help at any stage.

Our favorite time to be contacted is after a business has started working with a designer, and is in the middle of forming their gameplan.  We can be most effective when rebranding plans are starting to gel but there is still wiggle room for changes.

We will want to know, or work with you to uncover, what your goals are.  What are you thinking about creatively? How many people will you need to cover?  We will also want to know technical things like how you need the files prepared, what kind of crop you will use, what image size you will need, etc.  Planning ahead for all of this will make it very easy to use our images in the end.

In summary, corporate headshot photography is an important part of a rebranding project.  Whether we are leading a project or working collaboratively, the goal is to always create a professional presentation that shows who you are, today, as a company.

Let’s chat about how we can assist you with your corporate rebrand!

Group photography for your business team? Yes or no?

Sometimes, a company will ask our New York business photographers to do group photography. This group photo can be anything from executives to specific teams, to the entire company - no matter how big or small.

We believe that this is a plus/minus scenario (as so many business decisions are!!). On one hand, we like the idea of seeing the team together. It signals cohesiveness and can be another way to tell the world something about personality of the business. It can be done environmentally or against a background and can be a nice visual addition to use in your branding materials.

On the flip side, it can be limiting. The best example of this is when someone senior in a group photo exits the company. You would need a serious Photoshop ninja (and a big budget) to fix this convincingly.

Let's dig in a little more....

Professional group photography can result in business growth

There are several ways in which a story can be told about a business, an image can hold more value than text related to a product or service. What a group photo can do is:

• Show each individual face within the company or specific teams

• Illustrate your company culture in a positive, cohesive light. It signals to clients that you are a team that works well together.

• High-quality images can lead to better overall company values and representation

Why not just produce a single group photo?

So if we can just do one group photo that has everyone in it, why bother with individual corporate headshot photography?

In our opinion, group photos cannot stand in as a primary way to represent your staff. You might save a little money, but this photo inevitably has a short shelf-life. The second someone leaves or moves departments, this group photo is obsolete.

It also does not work as well if you are trying to tie in individual profile text to accompany that photo.

If you do not feel that you need to bring in a New York corporate headshot photographer to cover everyone in your company, individually, we, of course, have recommendations. The best choice, we believe, is to have an executive headshot photographer cover your senior team and then do a group photo of the whole team. This way you can profile your most senior employees but still capture the benefits of showing the world everyone who works with you. And, if someone leaves the company, it is a little less important to change that group shot.

The Exception – When a Group Photo Works As The Primary Profile Photo.

This photos is an example of where a group shot works as the primary photo. These two are partners at a small architectural firm in Baltimore and they brought our New York executive headshot photographer down to do a photo together.

When there are a just a few stakeholders in a company it is unlikely that either will leave. Therefore that group photo has more longevity. In this case we like the idea of the team photo. Not only will it work for as long as the business exists, but it showcases this duo as a real team. It tells potential clients that these people share responsibilities and compliment each other in providing a service.

So, what do we think about group photos in general?

We love it. Do it. But aside from the infrequent exception, do not use it as a shortcut to covering everyone at your business. Take the time to feature certain key people using individual corporate headshot photographers. As a secondary photo, group photography will greatly enhance your outward presentation to the world. However, a group photo should not be the only photo taken. It is not the ideal primary way to tell the world who works at your company or firm.

Advance your business through an image of those working behind it.

The Booth For Business recommends sticking with the individual headshots. If there's room in the budget, we can always take group photos of the employees working at your business.

To see more work with previous clients, visit our blog or gallery page. We also have a contact us page. Go there to send us a request for group photography, company headshots or any other photo needs. 

Office Headshots - This Grey or That Grey

Our New York headshot photographers love a good grey background. It is, by far, the most popular background choice by our clients. It is universally flattering and almost everyone looks good against it in their corporate headshot photography. It is also the most neutral place to start thinking about creative choices. When you start with grey you can, next, start to think about how to differentiate your images.

Grey for Corporate Headshots - So Many Choices

Let's take a moment to appreciate all of these wonderful options grey has to offer. First there is the wide range of grey – light, dark, cool, warm. Then there is the idea of dimension - flat, textured, etc. There is so much to consider for our business photographers trying to get our clients just the right look!

If a client is looking for the most neutral option from their New York business photographer, we recommend going with 18% grey. What does this mean? It is based on reflection of light. On the spectrum between the reflection of light from white to black it is exactly in the middle. Thus middle of the road. Neutral. The Switzerland of grey, if you will.

White shirts and colorful dresses pop off of this grey. Black clothing can easily separate from this grey. All skin tones look good. Frankly, if you have a corporate headshot photographer that knows how to setup a light, it is very hard to go wrong with an 18% grey background.

Here are a few examples of how our New York corporate headshot photographers worked on that very very neutral grey.

What about texture? If you are looking to jazz up your grey a bit, why not consider a grey with some texture. This can be achieved through exposure or, through the type of grey background you are using.

Here is an example of a background where our New York business photographer chose to integrate the subtle texture of the background paper.

Here is an example of a painted background that is painted to give it real texture. This background artist used a variety of greys, layering them to create variation across the background. It is still grey, but the difference is significant. There is much more dimension to the background.

White That Is Grey

Now here is one that might really flip your brain around. Sometimes a subject can be photographed against a grey background, but it reads as grey. Here is a great example of that. This corporate headshot was photographed on white, but the result is a gradient grey background.

I know. Take a second to absorb that.

You can see that the center is brighter and as the eye moves out to the edges, it gets more grey. There is no true white on this photo even though it was photographed on white.

Grey With a Dash Of Color

Finally, and this is for the advanced color geeks in our audience (raising my hand here), grey can shift from red to green to blue tones and everything in between. There are so many factors that can create a color tone or color shift in an image. There can be some kind of ambient lighting (room light) that casts a tone. Lights have a color temperature measured by kelvins. You know, when you goto the hardware store to pickup a light bulb you will choose between cool white, daylight, warm light, etc.

This is something that the business headshot photographer can make happen on-site with his/her lighting choices. Often the headshot photographer or retoucher will make additional enhancements in the post-production (post- corporate headshot shoot) in Photoshop or another editing software. This happens if the client needs the tone of the photos to match other elements of the company branding materials. It is a common edit request and something that can really create better cohesion in the overall look of a website or other branding items.

So, as you can see, grey is more than just grey. While we love that 18% neutral and appreciate the consistency and beauty it provides for every subject, it's fun to see the wide range of opportunities inside this color family.

LATEST POSTS

Robert Frank - People Photographer

Robert Frank was the legendary photography who passed away earlier this month. Most famously, he created a project called The Americans. He had a way of seeing, a raw approach to looking at subjects. He moved quietly in and out of a scene and captured the essence of that person in that moment.

He has influenced the work of many that followed, including many that work in the ranks of The Booth, and we thank him for showing us what he saw.

On-Site Image Selection

With on-site image selection, subjects can work with their New York corporate headshot Photographer to email their image to themselves directly from the session.  It is a rewarding experience for the subject and a huge time-saver for the planner.

The on-site image selection process is tremendously useful for staff and conference photography.  It works the same in both scenarios:

Guest takes a photo

Guests steps over to the  iPad kiosk to review their photos.

Guests select the image(s) that they like and enter their email. (screenshots of sm tool)

Photos are immediately sent to the subject.

On-Site Image Selection – Conferences

If you have been to a conference anytime in the last decade you know the biggest challenges are to stand out and to create good connections.

Place us near your booth, or assign us a few brand ambassadors and you can make focus on raising brand awareness with those waiting in line.

Add signage and use our many branding opportunities (on iPad kiosk screens, in custom text, etc.) to keep your brand on their mind.

Extend your brand awareness after the event – this new photo will be a valuable and widely used tool in each of those contact's professional profile.  You are extending your brand's touch as long as that contact uses their new photo!

On-site Image Selection – Editing Made Easy.

Here's another speed bump when updating your staff's headshot photography.  Getting everyone to select an image.

Our on-site selection tool is perfect for those companies that need a quick turnaround.

After each team member takes a photo, they step over to our iPad kiosk.  Right there and then they select the image they want. We send you a spreadsheet and a gallery with those selections.

Done and done.

Scheduling System

One of the biggest difficulties our client faces when planning for headshots comes from within their own company:  Scheduling your team can be like herding cats. Coordinating schedules, rearranging time slots and getting people to return a call can be a killer.

We have a solution and it comes in the form of a simple URL.  It's our online scheduling system.

We send you a link to your customized scheduling webpage.

You share that with your team.

Each person selects their preferred time (screenshot of timing)

Registers... (screenshot  of info request page)

And receives a confirmation in their inbox.

One day ahead, the team member gets a reminder about their headshot appointment.  We can send you a list of who has registered and when.

How Does it Work?

Our mission is to make every part of corporate headshot photography easy. So here's a quick outline from booking through post-shoot online gallery.

Here's how it's done:

• Check out our website.

Do you like our style? If yes, then...

• Contact us via email, phone or contact page on our website.

• Tell us as much as you know about the job (where it is, how many people, etc.)

• Look out for a proposal from us: how much time we need, background options, staff size, file delivery timeline.

• Pick a date and time.

• Watch our team show up on time, set up discreetly without disrupting your team's work, and be ready to take the best headshot photos ever!

• 48hrs later, look out for a link to your online gallery with download-able images.

A few things that make it extra easy:

• Pre-event scheduling system (blog post coming, but reach out for more information)

• On-site image selection

• Built-in retouching at 15min/person (included in staff photos, only)

Our menu is short, but it's all you need. Really.

Formats & Size

The final step before the the job is done is to get you your photos.  Again, we know it has to be easy to get them and the photos need to be easy to use.  That is why we send you your images in the most commonly used file sizes and format for the most typical end uses.

Images are delivered to you via a password-protected online gallery.

Our standard packages include JPEGs as:

High resolution 300dpi files

Low resolution 72dpi files

Use the high resolution file to submit for a printed brochure or program  Need to update LinkedIn? Your 72dpi file is ready to go.

Is your project different and you require alternate formats or sizes?  No problem. We will prepare your photos, as needed for your final end use.

Our Staff is Everywhere: Getting Consistent Headshots

Part 2: One business, multiple locations

While we specialize in New York corporate headshot photographers, we have teams everywhere!

Our clients, big and small, often have staff working in multiple cities.  What's the best way to cover a team like this?

1. Bring us in during an annual gathering. Do you do an all-staff event every year? Schedule us in around it and we can be there to cover everyone.

2. We work in many cities, many of which are considered local and would not incur travel expenses. Book us and you will have a consistency in look and process that makes your job way easier.

3. If they are traveling to NY, have them drop in at one of our Open Studio days. The booth holds periodic open studio shoots in NYC and Westchester. Individuals can sign up for a convenient time and pop in to get their headshot done quickly and efficiently.

1. Finally, if it's a small group and we do not have anyone local, have them visit their local photographer. We can give them a style guide so the images can match. Green screen is also an option to help maintain branding consistency.

Our Staff is Everywhere: Getting Consistent Headshots

Part 1: One Office, Staff Everywhere

You need high quality, consistent photographs of your team, done efficiently.  The problem is, how do you get everyone into the office on a specific day/time?  Half of the sales team is out in the field, two staff members work remotely, a CEO is constantly in and out of meetings, etc...

Good news. Our New York corporate headshot photographers are flexible! Here are a few solutions:

1. Book your headshot shoot over 2 consecutive days. If someone is out on day one, they will likely be back for day 2.

2. Book multiple days spread out over time – a month or more. You get all the above benefits, plus you can cover new hires, those that were out over long periods, or staff that has changed their look and wants a reshoot.

3. Send those last few people to one of our open studio days. The booth holds periodic open studio shoots in NYC and Westchester. Individuals can sign up for a convenient time and pop in to get their headshot done quickly and efficiently.

How To Dress for a Headshot

 Dress like you are going to meet your best client.

We get this question all the time.  How does one dress for a headshot. The answer is easy:  Dress like you are going to meet your best client.

A headshot is the first opportunity to make an impression.  Does your company service a more traditional industry? If yes, wear a suit.  Does your audience value creativity? Then something less traditional can work.

Whatever you put on make sure it is clean and free of wrinkles.  Most importantly, make sure you feel comfortable and confident.

Posing. Ugh.

A subject walks into the a photo studio.  They look great, are at ease and are happily chatty.  The photographer raises the camera and 1 of 3 things happens:

1. The subject continues to feel relaxed and uses that easy smile for a great photo.

2. The subject goes into photo mode delivering a pose that is their camera face.

3. The subject panics and says, I look awful in photos and every bit of tension they are feeling shows up on their face.

Let's be clear – we are not all Giselle and Tom Brady.  It's tough to look good in front of a camera but we don't necessarily know what to do.

That's where we come in...  We can work with you to get that 'camera face' to relax and show the best you.  We can help you feel relaxed, making small adjustments and talking you through it the whole time.  You can come feeling dressed to the nines with your hair blown out and makeup done, but we argue that a photographer who makes you feel great is the secret ingredient.

Corporate Branding, The Corporate Headshot and LinkedIn

LinkedIn is a tool for your business and shouldn’t be regarded casually.  It's more than just a personal profile.  It is a key channel for B2B marketing and a place to establish your brand as a thought leading field (read more in Forbes article about Brands and LinkedIn here).  

Your team’s headshots on LinkedIn matters for your company.  Their professional profiles are an extension of your branding so make sure they are just as well-considered.

The Booth for Business - Retouching

RETOUCHING

We think you are all perfect and gorgeous, yet the most common question we get is, 'Do you retouch our photos?' Yes, we do, and for staff portrait packages, we include 15min for everyone.

Our retouching includes:

General color correction.

Fly-away hairs.

Blemishes.

Skin smoothing (upon request).

Special requests?  No problem.  We are happy to evaluate your needs and offer solutions.

On-site Headshot Selection Tool

ON-SITE IMAGE SELECTION

It is now possible for event attendees or staff to select and email their headshot directly from the event.  It is a delight for people to get their images so quickly.  Further, it considerably cuts down on the countless hours you would otherwise have to spend getting people their photos.

After each person takes a photo they:

-Step to the iPad kiosk to view the photos they just took.

-Select the image(s) that they like.

-Email the images to him or herself.

Conferences – Attendees walk away with a new headshot that they can upload to LinkedIn before they leave the room.

Staff Photography – Staff selects their image on the spot.  We supply you with a list of selections, cutting your post shoot timing considerably.  

Online Staff Scheduling Tool

SCHEDULING SYSTEM

Getting your team organized for headshots is not easy. Chasing team members down and juggling schedules is time-consuming and difficult. With our scheduling tool we handle that piece of the headshot project, while giving you continued oversight.

Here's how it works:

We send your point person a link to your customized scheduling webpage.

You share that with your team.

Each person selects their preferred time.

Registers:

And then receives a confirmation email in their inbox.

1 day ahead the team member gets a reminder about their headshot appointment.

We can provide you with a spreadsheet with all bookings at any point, helping you stay organized and on top of your team.

How Does It Work? Headshots with The Booth for Business

HOW DOES IT WORK

Our mission is to make every part of headshot photography easy so we integrate this idea into every step of our process.

Here is how you book The Booth for Business:

Check out our website. Do you like our photos? If yes, then...

• Contact us with your company name, where you are located and how many people you want covered.

• Look out for a proposal that lays out a clear cut package, including your needs for: number of headshots or time, photography staffing, date and time, final image tranfer.

• On shoot day, the best photo team ever will arrive 2hrs early to setup and be ready for the first subject.

• Breakdown takes about 30min.

• 48hrs later, files will be delivered via your preferred transfer method (USB Drive, Online Gallery, Database Transfer, etc.)

A few things that make it extra easy:

Pre-event scheduling system (blog post coming, but reach out for more information)

On-site image selection

Built-in retouching at 15min/person (included in staff photos, only)

Our menu is short, but it's all you need. Really.

Headshot Booth Setup

People ask us all the time how our headshot service looks and works.  Here is an example we thought we would share for all the world to see!  Every event space is different, but here are examples of corporate headshots we did at events in New York City and Washington DC.