Crisis Time Corporate Video - Post 2 of 3
Video Blog 2 of 3: Show What You Know
Our goal in this series of three posts on video is to share how we are not just executive portrait photographers. We are content creators. We are proud to be a leading New York corporate headshot photographer whose goal it is to help our clients tell their story visually through corporate photography and video even when they cannot be together.
Recap – Using Video to Fundraise
In our last post, we spoke about non-profit organizations that we typically would collaborate with to do corporate event photography and professional headshots. They are now adapting their Spring fundraising gala season to distance fundraising. The New York Times has written about this twice already. In their Articles, “The Spring Gala Season Has Been Canceled” and “When Black Tie is Replaced by Plaid Pajamas”. Not being together is really taking a bite out of their fundraising goals.
Everything is cancelled, but people still want to help. So now the goal is to go to them and share your message digitally. They are checking their email, paying attention to their social media feeds and visiting websites. Now that you know where they are, go to them. Create and share a video and remind them why what you do still needs support, now more than ever.
UP NEXT - Serving People In Professional Services - Beyond Business Headshots
The next group of clients, who we already serve with professional headshots and business photography, are businesses, especially in the field of professional services. This includes lawyers, accountants and investment advisors, among others.
In these fields, it is so important to create and maintain a trusting relationship with your clients. Clients want to hear from you, especially during difficult times. A newsletter with corporate photography is one way. A short series of videos is another. You can address a new or ongoing issue. Help them understand what you are doing to help them mitigate current or upcoming challenges.
It is a special set of circumstances, doing this kind of communication during a crisis like this. A company always should stay on brand. Think, for example what kind of creative decisions were made when working with your executive headshot photographers for business photography. But now there is a unique opportunity to go off script a little, message-wise and creatively. Share more about why you went into your industry and how that makes you and your team qualified to support their business through the crisis. Talk about the people that are part of your team and have them share what they are doing to support the company and it's clients.
These are not normal times, so be real. Acknowledge the challenges in a way that feels true for your company.
Next, paint a picture of where you are going once the crisis is over. Maybe it is unclear. Your message can be as simple as, “we can see things will be different when we are on the other side of this. We will be here to serve clients then, as now, in the way their world demands.” Fall back on your mission statements and tell people why you exist in the world. If you don't have a mission statement yet, write one. (Here is an oldie-but-goodie article from Entrepreneur magazine about how to write a mission statement https://www.entrepreneur.com/article/240085.)
The Tools To Do This:
Video is one way.
We think corporate video can be a great way to share your message with maximum impact. We like that it can be conversational or tightly edited, that it can be done as a series and that it can give your audience a rounder view of the message you are sharing. Also, Google loves video. If you are simultaneously looking to increase your SEO ranking, using video on your website and blog can be a positive side effect.
Now, how can The Booth as corporate headshot photographers serving New York, Philadelphia and Washington DC, but grounded and working from home help you create a video of you and/or your team during a mandatory work from home mandate?
So many ways!
And we are ready to get creative with you. We showed you a video we created for SoulRyeders in our last blog post about videos. That is a more traditional video. It is a little difficult to do right now, but know that it is an option.
Another option is to use still corporate headshot photography with voiceover to share your story. The New York Times did a wonderful series called One In 8 Million back in 2007. It profiled New Yorkers in a visually interesting and very impactful way.
Here's a link.
This was done with two main components:
Still photographs were used to tell the story visually
Interviews where they learned more about that person.
We could help you put a plan in place on how to produce one master video and/or a series of videos that can be rolled out using email, video, social media and blog posts. We will schedule production , editing and retouching using newly captured images or by digging up already existing photos. We would help you create appropriate sound content remotely and put the entire project together.
Finally, we would put together a content calendar, showing you how and when to release the content for maximum exposure.
New York corporate headshot photographer
