In a recent story, Hubspot, experts in online marketing, sited the following stat about use of video:

10) 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. Tweet this stat! (Source)

It doesn't matter if you are Mark Zuckerberg introducing Oculus Rift or a law professional educating clients on an important legal issue important to his/her business, video can be an amazingly useful tool. It can also help you establish your team as experts.

Here are ways you can use it for your company:

Staff Video Bios - Help people get to know your team through video interviews. Who are you, what's your favorite food? What area of law do you love? Why?

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Video profiling Goldman Sachs 10,000 Small Businesses Scholars.

Insight/Educational Video - Tell the world what you do or highlight an important issue for your clients through video.

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Video illustrating how the NYU Law Scholarship fund impacts its recipients.