In a year that is very (extremely!!!) focused on healthcare and staying well, we thought we would look at the corporate headshot photography that supports this industry.

There are a few different kinds of photography that support this industry and while there is some crossover in use, various areas of the industry require different kinds of coverage.

Medical photography is an example of one end of medical photography. This can start at the molecular and cellular level. Need an example? How about that weird circular cell with suction cup looking arms growing out of it on all sides. Covid19 is famous, or shall we say infamous, and it will be difficult to find any digitally connected person in this world that could not make an instant identification.

This cellular photography, is fascinating. It is ultra micro and it is absolutely amazing in what it allows us to see about the world and about ourselves. It helps us explain our aches and pains, it helps us understand what makes up a leaf. We learn why water is making us sick. We learn what foods contain that make us uber healthy. Also, it looks really cool.

While we very much appreciate this medical-focused industry photography, it is a very specialized craft. It is one that requires very specific tools and a degree of knowledge about the subjet to be done right. We respect it and are awed by it, but we do not do it.

We are involved in medical and healthcare photography on a far more macro level. Our focus, if you will, is on what those many cells and molecules make up. We are professional business photographers that take photos of whole people, waiting rooms, testing equipment, etc.

Medical offices.

As a category, medical practices are very much like small businesses. To cover them, they require professional business photographers. These people must understand the flow of the business but can bring a professional eye to the project. The components are the same as a business. There are offices where the doctors and support staff do their work. They serve clients. But there are also many things that are different than non-medical businesses. Instead of products, they offer care. Instead of clients, they serve patients. And instead of a typical staff, they have doctors and other practitioners.

Here is where corporate headshot photography comes in. Physician headshots are an important part of your business marketing. It is very important for a physician to include website headshots for both familiarity and to signal professionalism. Your doctors must be shown to be clean, tidy, well-put together and approachable. A clean and tidy presentation telegraphs that it will be a well-organized and safe, clean environment in which you will be seen.

There are options in how a doctor can present him or herself. We always recommend professional dress, but know that this can mean different things to different providers. If you want a strictly professional headshots for business in the medical field, you might choose a lab coat. When our professional business photographers cover a doctor in a lab coat we know that the doctor is trying to instantly telegraph their training and capability. However, not all doctors work in this uniform. They might prefer a creative corporate headshot that is professional but that evokes more personality. If a medical provider decides against a lab coat it might be more important to use some other environmental elements that suggest a medical practice.

A headshot for business in a medical practice is an opportunity to tell your patients something about who you are and how you intend to care for them. The way you stand, what you wear, what kind of environmental background you use are all elements of the creative corporate headshot that translate how the patient will feel when they are with you. Does this physician want to signal a feeling of warmth and caring? Yes, but maybe they are more focused on signaling absolute confidence. Is the work you do more clinical or research-focused? There are so many opportunities to turn these characteristics into a visual representation offering an opportunity to connect with the patient.

The results of your business headshot photography should be to make clients or patients feel comfortable and familiar with you before they walk through the door. While we all know what it is like to visit the doctor there can be some anxiety around it for patients. Help them understand who you are and get more familiar with you by strategically using a corporate headshot photographer.

Corporate Headshot Photography for Medical Practice Staff

Which of your staff should you have your professional business photographers cover? We recommend anyone who will see or treat the patient. Obviously doctors should be covered, but we recommend any practioner, including nurses and alternative care providers that will come in close contact with the patient. It is great to have an individual corporate headshot of these individuals so you can some kind of individualized bio to match.

No think about reception, billing, procurement, etc. As for the rest of your team, they make the wheels turn and having a photo of them never hurts. It is perfectly acceptable to do a group photograph for this part of the team. Including a nice photo of these people on your website can help start the patients relationship with the non-medical team on a positive note.

Photography The Office

Your office is likely designed to feel comfortable and organized for your patients. Use yoru Business photographers to show what your patients what they will see when they walk through the door. Include photos of your examination rooms. It inspires confidence to see a clean, professional space with the right kind of equipment.

A proper edit of images provided by our professional business photographers will help you share a full picture of your medical business. Using corporate photographers to cover website headshots and the physical aspects of your practice will inspire confidence and comfort in your new and existing clients.