In today's competitive business landscape, creating a strong brand identity is more important than ever. We love that you want to help your clients and community do that by offering corporate headshots at conferences. These professional headshots not only showcase people at their best but also provide an opportunity to elevate their brand and create a memorable connection with your audience.

A memorable connection with your audience is crucial for building trust and fostering long-term relationships. Corporate headshots make it easier for potential clients or partners to relate to your brand on a personal level. These photographs humanize your brand and create a sense of familiarity, helping to forge a strong bond with your target audience.

Tradeshow Headshots as a Client Facing Opportunity

Investing in business portraits for conference attendees is an effective way to showcase your brand, connect with your audience, and leave a lasting impression. Attendees will line up at your tradeshow headshot booth, appreciate the service and spend some time in your area getting to know you. They will use their photo for years and every time someone compliments them on their professional photo, they will remember that it was you that provided it!

Remote Work and Conferences

In the era of remote work, many businesses operate with employees spread out across different locations. While this setup offers flexibility and cost-saving benefits, it can pose challenges connecting with clients and brand representation. Corporate headshots taken at conferences provide a solution to this problem.

Even if most of your team is in the same place, work schedules might vary. Not all team members come into the office on the same day, making it challenging to coordinate individual headshot sessions. At conferences and meetings you are all together at the same time.

While attendees may be focused on the sessions and learning, it can be just as valuable to schedule in time for the team's headshots. By taking advantage of the conference setting to capture corporate headshots, you are making the most of your time together.

For teams that are across the country and in-office on various days, conferences and meeting headshots are an efficient option. It also eliminates the need for multiple individual headshot sessions, saving time and resources for both the employees and the company.

You can schedule in intentional headshot time that coincides with breakfast or other networking moments. Team members can also fit in a quick headshot session between meetings or during breaks, minimizing disruption to their schedules. This efficiency not only saves time but also ensures that everyone has the opportunity to have their photos taken, maximizing the impact of your branding efforts.

Value

Corporate headshot photography at conferences can be a big investment. Let's look at the actual costs in comparison to 1) Other conference giveaways or 2) hiring photographers in multiple locations to cover smaller groups.

Headshots can draw people to your booth/brand. While waiting for their headshot, they will be open to chatting with your team. A key element of tradeshow sponsorships. Client acquisition costs can be anywhere from $300-1200 or more each. We aren't promising that everyone who stops by will become a client, but you are definitely starting a stronger relationship with someone when you offer a headshot vs. a pen.

For businesses that need to cover a full team, there is no question that cost and efficiency is more favorable in a conference setting. A flat fee package means you can get as many people through as time allows. You could be talking $25-45/person vs. $150-1200/person.

Examples of Successful Corporate Headshots at Conferences

To truly understand the impact of corporate headshots at conferences, let's look at some examples of businesses that have successfully utilized this branding strategy.

Example 1: The INSITE Conference is an event sponsored by BNY Mellon. Every year they bring together financial advisors to help share new information, best practice and current affairs in their industry. These attendees need a client-facing profile and use LinkedIn profile headshots, website headshots and headshots for speaking engagements. The Booth for Business sets up a headshot lounge studio area on the tradeshow floor. Attendees come to us between sessions, during lunch and at various other points throughout the day to get a new headshot. This not only enhances their personal brand but also contributes to the overall professional atmosphere of the conference.

Example 2: Benjamin Moore, as we all know, is an international paint company. They have a robust sales team that relies on relationships to get their products to retailers, wholesalers and, ultimately, users. Each year this crew gets together for a sales conference to discuss different aspects of the industry, establish goals and zero in on business initiatives. This team works in all corners of the USA, but they are together in one place for those few days. What better time to get consistent headshot photos that meet the Benjamin Moore branding guidelines. At this event it was important that we covered everyone so we created a sign-up tool and made an intentional schedule using multiple shooters to get the job done.

Conclusion: The Power of Corporate Headshots at Conferences

In today's competitive business landscape, it is crucial to have a professional corporate headshot or LinkedIn profile photo. Corporate headshots at conferences offer a unique opportunity to achieve both of these goals. By investing in high-quality photographs for conference attendees you help them convey professionalism, credibility, and authenticity. No customized pen or stressball in the world can do this.

Conferences serve as a gathering place for businesses within a specific industry or niche, making them the perfect setting to capture corporate headshots. By incorporating headshot sessions into these events, you maximize efficiency and ensure that all team members have the opportunity to have their photos taken. This promotes a consistent and unified brand representation, even if your team is dispersed across different locations.

Investing in corporate headshots at conferences is an effective way to showcase your brand, connect with your audience, and leave a lasting impression. Don't underestimate the power of professional photography in elevating your brand identity. Take advantage of the opportunities provided by conferences and watch as your brand shines through the individual personalities of your team members and those in your industry. You can help create a memorable connection that sets you apart from the competition.